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Our Goals

1. Reducing the amount of waste generated: Encouraging people to reduce their waste by consuming less, buying products with minimal packaging, and reusing items where possible.


2. Improving recycling rates: Raising awareness about the benefits of recycling and encouraging people to recycle more and recycle correctly.


3. Promoting composting: Encouraging people to compost their food and yard waste instead of sending it to the landfill. We seek to educate people about composting in their own houses.


4. Increasing awareness of environmental impacts: Educating people about the negative impacts of waste, such as litter, pollution, and greenhouse gas emissions, and how they can take action to reduce these impacts.

5. Fostering community engagement: Encouraging people to work together to create sustainable waste management practices within their communities.


6. Encouraging behavioral change: Inspiring people to make changes in their daily habits that reduce waste, improve recycling, and promote composting.


The aim of our campaign is to create a more sustainable future by reducing waste, improving recycling, and promoting composting, while raising awareness of the environmental impacts of waste and inspiring people to make positive changes in their daily habits, creating intergenerational equity.

Why this?

  1. As of 2021, the world generated over 2.01 billion tons of municipal solid waste annually. At least 33% of that waste was not managed in an environmentally safe manner.

  2. It is estimated that up to 8 million metric tons of plastic reach the planet’s oceans each year. That equates to five grocery bags filled with plastic for every foot of shoreline on earth.

  3. Plastic bags are used for an average of just 12 minutes but take up to 1,000 years to decompose in the environment.  Every year, approximately 8 million metric tons of plastic waste enter the ocean, contributing to the estimated 5.25 trillion pieces of plastic currently in the world's oceans. 

  4. The amount of garbage we made in 1960 was just 2.68 pounds per person per day. We throw away 4.51 pounds of garbage per person per day. According to an EPA study conducted in 2017, it is estimated that each person in the U.S. throws out the equivalent of 4.51 pounds of waste per day. That ends up being 267.8 million tonnes of waste each year across the country!

  5. Approximately one-third of all food produced globally, worth around $1 trillion, is wasted each year. This food waste contributes to greenhouse gas emissions, deforestation, and other environmental impacts.

  6.  Only 6.5% of the food we waste ends up being composted; the rest is landfilled. 

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